Concept: Students didn't take TV Licensing seriously – they thought they won’t get caught. As part of the ongoing ‘it’s not funny’ campaign, this site sought to encourage students to compete for the title of the unfunniest uni, replacing the norm of evasion on the campus with TV Licence ownership.
This campaign in particular was supposed to:
- Extend the TV and print based campaign on the internet
- Introduce UCD element (Students send their own clips filmed on digi-cam or mobile phone.)
- Also supposed to send clips directly from phone after taking it and texting jokes in, etc (convergent media approach)
Role: Senior UXA