This project brief covered several aspects: on the one hand the brand is actively involved in large scale entertainment events, sponsoring movies, film festivals and music concerts. On the other hand, the
Answering the brief:
This was achieved by implementing 3rd party software (blog software) which had to comply to the same brand guidelines. At the same time this was a convergent solution, e.g. it runs on the mobile UMTS internet, so attention had to be paid that all elements could easily be re-architected for a mobile browser agent and much smaller screens. Also provision was made for mobile video clip uploads a la ‘YouTube’.
Accessibility and legibility
Design execution Orange in-house design team