Promotional campaign for London's fair for international advertisers Challenge: Introduce Wap service to a "print oriented" audience. Introduce Nokias 7110 As Wap device (also test 'Navi roller') Convince advertisers of Wap as a valid advertising medium. Position WAP as time sensitive dynamic advertising medium.
Solution: Extensive user testing of 7110, integration of findings in interface/gui solution Consistent use of Graphic elements (Banners, structural graphics, section header graphics). Reliable data performance was achieved by working with a mobile base station, present on-site.
Tasks: Requirements collection, client consulting, concept development, interface development, information architecture, documentation, on site user liasion, testing, phone set up
Tasks: Requirements collection, client consulting, concept development, interface development, information architecture, documentation, on site user liasion, testing, phone set up
Agency: Satama
Role: Conceptual design lead
Year: 2000
