Innovation centre project: Mobile shopping assistant

Rubus Innovation Centre project:

Concept: Develop ideas and strategies for M asp applications > shopping agent to be trialled at the Bluewater shopping centre. This solution connects local BLuetooth connectivity (e.g. offers from local shops) with general Internet connectivity (check and compare competitors offers, or order or pay via the phone).

Challenge: Use of latest mobile technology research (Bluetooth, sms,Wap), develop convincing strategy for a product with few existing market references.

Tasks: Market and technology research, expert consulting, brainstorm sessions, concept development, storyboard development, design brief for execution, testing and service development.

Agency: Rubus

Role: Creative Digital Consultant

Year: 2000