The National Blood Service campaign traditionally has a strong
emotional element to it to convince people of the importance
to donate blood. The challenges at the time (1997) was
to provide rich emotive imagery on a technically restricted platform,
e.g. data transfer on a dial-up modem and HTML 3.0.
Therefore the web imagery was kept in Black and White imagery
with red accents in the typography.
Agency: PoppeTyson (later ModemMedia)
Role: Creative Project Manager
Year: 1998
